[A SEO Guide] How to Optimize Images for Web

Images make up a large part of the page. Slow image loading can lead to an unpleasant browsing experience. So learning how to optimize pictures is one of the Search Engine Optimization courses. We provide you with the most comprehensive optimization content and complete methods and tools. We highly recommend the WorkinTool image converter. It covers all the editing features, including the image optimization you need. Now, to download and experience the magic.
😍 1. Up to FREE 5 image batch conversions and compression try-out.
🤩 3. Easy interface for users to edit with 3 STEPS.
😎 4. Support more than 100 different image formats to operate.
🥳 5. Cover all the features that you can on the market and interesting filters.
😊 6. Available for image conversion, compression, matting, watermark, and more.

Last updated on Feb 20, 2023 by Sebastian Written by Sebastian
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[A SEO Guide] How to Optimize Images for Web


Let’s face it. People would prefer to visit a website with only an entire page of text. But there should be no such website today anyway. Therefore, images are a significant part of the elements that a website should include. The features of images range from breaking up sentences and paragraphs to visualizing steps and numbers. Graphics often play an essential role in website designs and offer viewers the best visiting experience. So finding a practical way to optimize images for web and performance is vital.

You don’t want Google to dislike your website. According to the 2022 HTTP Archive, images comprised as much as 50% of average bytes downloaded by web visitors. Reducing page load times and improving the user experience can help you rank higher on Google. That is why I will introduce the importance of image optimization and how to optimize images for the web properly. After reading this article, you will learn some tricks and techniques that can compress the image size and keep it pretty enough to make your website look attractive and get faster visiting speed.


What is the Concept to Optimize Images for Web


Five years before now, in 2018, Google had already announced that mobile search algorithms would begin to take page load speed into account. And in those algorithms, one is explicitly pointing out that too many images that are not optimized for screen size can seriously influence the speed of web pages. But, the concept of optimizing images for the web is to reduce the size of an image without sacrificing the quality so that your web page load time will get faster. Remember – Speed is everything.

Why Optimize Images for Web Important

how to optimize images for web

Generally speaking, pictures without optimization can make up about three-quarters of a webpage’s weight, negatively influencing your website. If you optimize the images before uploading, not only will it reduce the total size, but it will also enhance the webpage performance and lead to the following benefits:

  • Improved loading speed
  • Better browsing experience
  • Optimized search performance

But it is also an SEO factor. Typically, people only consider compressing and converting images when discussing optimizing images. But they often neglect the problem that duplicate content may be punished according to Google’s rule. Of course, this also includes pictures. Image plagiarism was rampant during the advanced Internet age. It is easier to say who the original owner is if you have proof of those pictures once your work has been stolen and put on another website. What’s worse, Google has found there is two highly similar content and gives the punishes by its automatic algorithms. There is no turning back, even if you can prove you are the first to publish the content. It’s just not worth it. So, it is the key strategy to keep delivering creative and original content and also keep optimizing images.


How to Optimize Images for Web

workintool image converter

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To successfully optimize images for the web, you will need powerful image editing software that can do all the jobs with the minimum effort. Though we know tons of image editors are on the market, finding a tool that covers them all is still challenging. It is true that Photoshop is still the most versatile and professional image editing software. But its high price and the learning threshold also shut many people out. However, WorkinTool Image Converter balances cost and features. It is a cheap image editing application with all the editing features you can think of. It is perfect for SEO beginners to learn how to optimize images for the web. Let’s look at the three image factors that affect the webpage and how to use WorkinTool Image Converter to optimize it.

💳 Price

Free-trial Plan: Up to five image conversions and compression in bulk with watermarks.

Premium Plan: $10.95/month, $29.95/annual, $39.95/lifetime.


🤩 Pros:

  • Cheap compared with other image editor tools
  • Fast format conversion
  • Batch conversion available
  • Image detail adjustments
  • Various photo editing features
  • No ads or pop-ups

🤔 Cons:

  • Temporary only Windows
  • Weak toolbar distribution




1. Choose the Right Image Format

When you’re done creating images (either saving from your camera or exporting from a tool like Photoshop), you’ll have the option to specify the file type. The most common file types on the web are JPEGs, PNGs, and GIFs. But since Google introduced the WEBP image format policy, there are more images in WEBP formats. As you can guess, when placed on your website, they all have pros, cons, and best practices.

Loading Speed Acceptable ⭐⭐ Acceptable ⭐⭐ Slow Fast ⭐⭐
Image Quality Lossless Image ⭐⭐⭐ Lossless Image ⭐⭐⭐ Lossy Image Lossless Image ⭐⭐
Size Small ⭐⭐ Small ⭐⭐ Large Small ⭐⭐
Color 24-bit RGB color ⭐⭐⭐ Transparent ⭐⭐⭐ 256 colors/ Animation  8 bits for each of three colors


How to use WorkinTool to convert image formats:

how to optimize images for web 2

  1. Open WorkinTool Image Converter and select the first Convert Images option.
  2. Input your picture here. It supports 100+ different formats.
  3. Pick the desired conversion format and click on the Start button. Once done, the pictures will be saved to your designated folder.


2. Compress Pictures Properly

Compressing can make a big difference when the image is on the web. These are two images with different levels of compression for you to compare. You can experience that the picture with advanced compression is more blurry for visitors. It severely affects the user’s browsing experience. For that reason, you have to balance the compression strength.


optimize image for web compress Standard Compression vs. Advanced Compressionoptimize image for web compress wrong

As you can see, the pursuit of extreme image compression is only sometimes web-friendly. Even though it reduces the overall size, you should also consider the quality of the image before compressing the image to the maximum, so that is the real sense of optimization for the web page images.

How to use WorkinTool to compress image size:

how to optimize images for web 3

  1. Open WorkinTool Image Converter and select the Compress Images option.
  2. Add your picture and customize the compression settings. From there, you can modify the compression mode or directly enter the exact size you want.
  3. After adjusting, click on the Start button. Once done, the pictures will be saved to your designated folder.


3. Resize Images to Scale


There is one more thing you need to know for image optimization. Usually, high-resolution pictures and large file dimensions (height and width) are unsuitable for websites. They are more used for printing out or desktop displaying. It would help if you resized pictures to fit your webpage image screen. Reducing the image dimensions to an acceptable range and decreasing the image size will significantly help optimize the image on the webpage. You can resize images using image editing software on your computer.

How to use WorkinTool to resize images:

how to optimize image for the web 4

  1. Open WorkinTool Image Converter and select the Edit Images option.
  2. Input your picture. The first section is for you to crop and resize the image. You can customize it to frame your desired shot or pick a fixed mode. It is totally up to you.
  3. After adjusting, click the Save Now button to check it in your designated folder.


💖 Additional WorkinTool Image features 💖

How to Get The Gender Swap Filter Blur the Background of a Picture How to Convert JPG to WebP
Make a Blurry Picture Clear Make a Photo in Black and White Convert HEIC to JPG for FREE
Crop a Screenshot on Windows and Mac Convert Image to PDF for FREE How to Brighten a Picture


More to Share

Overall, optimizing photos is not a hard job, but it is so essential that you shouldn’t miss it. If you wish for your website to get a higher rank in search engines and more visitors and customers, you better do it quickly and well. I hope you can better understand optimizing images for the web now at the end of this article. The tool we recommend can help you make the ideal desired effect more simply and quickly.

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